ritaelise

“Romney said the word “I” far more than Obama, who instead preferred the word “we.” In fact, Obama used the word “we” about twice as much as “I.”

Was one approach advantageous? It’s tough to say. But it certainly reveals a bit more about each candidate’s strategy. Romney went into the debate selling himself, advertising things he would do as president in the first-person. Obama preferred “we,” perhaps in an effort to entrench himself and his policies with the American public. This was emphasized when the President would aim his gaze right at the camera, speaking to Americans as a fellow American, just as he might in a YouTube address.”